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Dentsu Sports Asia Inks Partnership with Indonesian Olympic Committee

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Dentsu Sports Asia
12/07/2017

Jakarta: Dentsu Sports Asia (DSA), a subsidiary of Dentsu Inc. in Japan (hereinafter Dentsu), has announced today a four-year tie-up with Komite Olimpiade Indonesia (KOI). This partnership will award the global sports marketing agency the right to market and acquire sponsors for Indonesia’s National Olympic Committee and TEAM INDONESIA, until the Tokyo 2020 Olympic and Paralympic Games.

This partnership follows the agreement with the Olympic Council of Malaysia last year, further strengthening DSA’s presence in the region towards the Tokyo 2020 Olympic and Paralympic Games. Dentsu has been appointed to advise and assist the Tokyo 2020 Organizing Committee on the formulation of marketing and commercial strategies, as well as providing support on sponsorship sales, servicing and programme licensing.

“We are delighted to be working with KOI and committed to developing TEAM INDONESIA to foster the growth of sports in the country. As the Asian Games will be held in Jakarta and Palembang next year, it is an invaluable time for Indonesia to realise its huge potential and vibrant future for sports in the country,” said Kunihito Morimura, President and CEO of Dentsu Sports Asia.

“We hope that our sports marketing expertise can help conceptualise TEAM INDONESIA throughout the 2018 Asian Games and 2019 SEA Games, fostering a positive momentum towards the Tokyo 2020 Olympic and Paralympic Games, and ultimately unlocking the value sponsorship brings to the local sports industry,” he added.

“This partnership marks a key milestone in sports development in Indonesia. We are pleased to partner with Dentsu Sports Asia, an international and reputable marketing agency. We are confident that DSA will help us to realise our countries sports potential and opportunities,” said Erick Thohir, Chairman of Komite Olimpiade Indonesia and Mahaka Group.

DSA is looking to secure similar partnerships with other National Olympic Committees within the region towards Tokyo 2020. In addition, Dentsu is responsible for the distribution of broadcast rights for the Olympic Games in 22 territories across Asia and Central Asia from 2014 to 2024.

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